Jaguar is a British automotive brand that gained fame for producing luxury and sports cars. Its roots trace back to 1922 when William Lyons and William Walmsley founded the Swallow Sidecars Company, which initially manufactured motorcycle sidecars. Later, the company also ventured into creating car bodies for various automobile brands, including the Austin Seven. In 1928, the firm relocated to Coventry, where it is still headquartered today. In 1945, the company was renamed Jaguar Cars Limited and focused on manufacturing luxury and sports automobiles.

During the 1950s, the Jaguar name and its models became sought-after vehicles. However, Jaguar faced challenges due to a shortage of steel during this time, making it difficult to keep up with demand. To ensure the company’s survival, it collaborated with several steel production and supply firms.

UP TO THE PRESENT

In 1966, Jaguar merged with the British Motor Corporation and later with Leyland, which led to the creation of the British Leyland Motor Corporation. After a brief period of independence, Jaguar was purchased by Ford in 1989 and by the Indian company Tata Motors in 2008. In January 2013, there was a complete merger with Land Rover to form Jaguar Land Rover.

Jaguar Eyewear

The history of Jaguar eyewear dates back to 1984, when Jaguar entered into the first licensing agreement with Menrad, which continues to distribute Jaguar eyewear to this day. These companies share the values of design, quality and innovation that have made this long-term collaboration so successful. To mark the 40th anniversary of the collaboration between these prestigious companies, a special limited edition of just 600 pairs of exclusive sunglasses has been created, which are based on the original vintage design from the 80 s

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